July 11, 2018

If you’re looking to promote your music, here’s some useful tips:

tips to market your music

As a musician, there’s almost nothing as important as getting your music onto the web to build a solid base of listeners and fans. After all, what’s the point if you have terrific songs and no one hears them? The internet has tons of ways to make your band and music known to a wide audience, all over the world.

Instagram has recently created a new feature that can be particularly helpful to musicians. Users can now add pieces of music to their Instagram stories, which makes it a powerful tool for you to promote new songs and create interest in your material.

Here are some other ideas:

Use Social Media.

Social media sites such as Facebook, Twitter, Instagram and Snapchat have proven themselves to be very successful marketing tools, if used the correct way. Once you have set up your account and profile, you’re free to use theses sites in umlimited quantities (but don’t overwhelm your audience with too frequent postings). These are great sites to share news, photos, updates, tour announcements and even new music with your subscribers. Remember, overuse can work to your disadvantage because everyone’s social media feeds are already highly saturated with information. Very long, or boring, or too many posts must be avoided.

It’s essential to be on multiple services. Don’t limit yourself to a single platform. Younger listeners may prefer Instagram or Snapchat with its emphasis on stories and pictures, but keep in mind, older folks generally lean more towards Twitter and Facebook.

Don’t Forget the More Traditional Ways of Marketing…

…and by “traditional” that means newsletters, a well-designed web homepage, and old-time printed handouts and posters (to hang at bars and anywhere else you can think of).
Sure, social media posts seem easy and have the advantage of being free, while email campaigns and a professional website design usually require additional costs. But if you think that cost is reason enough to disregard them, you’re wrong.

With the proper software tools, Email blasts are fairly easy to design and use. They allow you to announce valuable information to your fans. Furthermore, a professional website is not only the number one source where fans can find information about you, but can also increase your chances of playing bigger venues or landing better gigs (trust me on this from my own personal experience).

Share Your Work On As Many Platforms As You Can

Allow fans and potential fans a chance to hear your music in order to get them interested and hooked. On platforms such as YouTube, SoundCloud, Spotify, or Bandcamp, you can share and sell your music and let listeners comment and weigh in their thoughts on individual songs.

If you are looking to expand your fan base, and chances are that’s probably the case – you should check out NoiseTrade. It’s a platform where you can upload a song, offer it to people as a free download in exchange for their email address, and in the process, gain more subscribers who enjoy your music and will “follow you”.

Apart from utilizing every new music marketing tool there is, also make sure to get around playing as much as you can and don’t underestimate the appeal that physical copies of music still possess. Vinyl records have since made their way back onto the shelves, and there is an increasing number of people who enjoy cassette tapes as if the 80s have never left them.

Have a story or idea for Under the Radar, or want to get your band noticed for free?  Please contact me at the email below.